Time for Marketing

#11 - Matthew Kay - Beyond Keywords

Digitalzone 18 is a marketing conference that takes place in Istanbul, Turkey. I've talked to Matthew Kay (@matthewkay87/) from Aira. He had a presentation called Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey. He is an SEO at hearth and approached content and content strategy from an SEO perspective.

Here is his presentation

Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey from Matthew Kay

#10 - JP Sherman - Delivering better on-site search results

JP Sherman is the Enterprise Search & Findability Manager at Red Hat and we talked about the on-site search, how they are using it at Red Hat and how e-commerce websites are (not) using it. You can find JP on twitter and you can check out slides from the presentation.

Delivering Better Onsite Search Results - Brighton SEO Sep 2018 from JP Sherman

#9 - Prabhat Shah - Amazon SEO Tools I Wouldn't Avoid

Another talk from the Brighton SEO conference, this time on Amazon SEO. Amazon can be one of the most important sales channels that your company uses. Prabhat is an expert on Amazon and eBay sales at OnlineSellerUK, and you can check out his presentation at the end of this post.

Here is the list of all the tools that Prabhat showed in his presentation

sonar-tool.com/us
sellics.com
xsellco.com
amzscout.net
splitly.com
helium10.com
keywordtool.io/amazon
amzdatastudio.com
Amazon KW Index and Rank Checker
junglescout.com/the-web-app
members.helium10.com/misspellinator/

Amazon SEO Tools I wound't Avoid from Daytodayebay

#8 - Rob Walch - If you are not podcasting, you are a fracking moron

Rob is the VP of podcast relations at Libsyn and had a presentation at the Content Marketing World 2018. One of the things that I liked in his presentation is his comparison of blogs vs. podcast and how we can stand out with a podcast more.

You can find Rob on Linkedin, or at his podcasts today in IOs or podcast411.

#7 - Rand Fishkin - Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't)

He is the guy that created moz.com, he is that guy that publicly talks about all the problems that he had while he was the boss, and he is now the guy that has a new company that we all can't wait to see what is doing. Rand Fishkin spoke at the 2018 MozCon, with the presentation title Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't). We also talked about the Gmail launch and how that was a good launch, about his book and of course about his new company.

 

#6 - Purna Virji - Intelligent search and intelligent assistants: Exploring the AI-era of search

Purna Virji is the Senior Manager, Global engagement at Microsoft and was a speaker at the Search Leeds conference 2018. Her presentation was titled Intelligent search and intelligent assistants: Exploring the AI-era of search and she generally spoke about how Bing and Google are using AI in search, and how SEOs and website owners can use Artificial Intelligence in search marketing. There was an interesting view on voice search that you don't really hear all the time.

If you would like to see the whole presentation, here are the slides:

SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intelligent assistants: Exploring the AI-era of search from Branded3

Here is the full video of the Search Leeds presentation.

#5 - Lukasz Zelezny - SEO and content optimization in 2018 - How to win the game

Lukasz Zelezny is the Director of Organic Acquisition at ZPG and he spoke at the Ungagged conference 2018 with a presentation SEO and content optimization in 2018 - How to win the game. You can also check out the presentation at the bottom.

Here are the links to the tools we mention in the podcast:

https://brand24.com/
https://www.accuranker.com/

 

Lukasz Zelezny - Ungaged 2018 - SEO and Content Optimization in 2018 – How to Win the Game! from Peter Mesarec

#4 - Oliver Brett - Why SEO wizards need user testing hobbits

Oliver Brett - Screaming Frog spoke at Search Leeds 2018 conference with a presentation titled Why SEO wizards need user testing hobbits. Oliver is an SEO working at ScreamingFrog, a company that is first an SEO agency and they sell the tool Screaming Frog, probably the best SEO tool.

Here are the links to the things we talked about:

Lord of the SERPS Twitter account

User testing tools that Oliver mentioned:
https://www.whatusersdo.com/
https://www.usertesting.com

Here is the presentation:

 

SearchLeeds 2018 - Oliver Brett - Screaming Frog from Branded3

Episode 3 - Hannah Smith - What happens when a werewolf bites a goldfish?

Episode 3 features Hannah Smith who works at Verve Search and talks about Werewolves and goldfish, interesting things in SEO and we talked a bit about the SEO community in the UK.

Here are links to the things we spoke about:

• Search Leeds Conference
• Brighton SEO Conference
• Article by Neil Gaiman Where do you get your Ideas

You can also check out the full video and the slides from Hannas presentation

What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018 from Hannah Smith

Episode 2 - Niki Vecsei Harrold - Case Study Transamerica

Niki is the Director of Communities Strategy and Social Media at Transamerica. She presented at the Content marketing conference on how the company Transamerica used online Facebook testing with dark advertising to test all the changes in the companies brand. She tells us what they learned and how.