Episodes
Monday Jul 02, 2018
Episode 2 - Niki Vecsei Harrold - Case Study Transamerica
Monday Jul 02, 2018
Monday Jul 02, 2018
Niki is the Director of Communities Strategy and Social Media at Transamerica. She presented at the Content marketing conference on how the company Transamerica used online Facebook testing with dark advertising to test all the changes in the companies brand. She tells us what they learned and how.
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